Me in 7 words: A poet who loves a good pitch. Welcome to the ad portfolio of a dreamer and free thinking artist who's also militant about crafting infallible, airtight copy. I've had the pleasure of working across platforms and industries for brands of all sizes. I love strategy, branding, production, good UX and product design. I do my best thinking when collaborating across disciplines to create integrated work. For inquiries you can message me on LinkedIn.
Nike
Play New was a global campaign targeting a younger audience who aren’t elite athletes. The campaign celebrates play, resilience, and embracing failure. A figure skater tries golf, a ceramicist tries soccer, a dancer learns boxing. Alisha worked closely with her team scouting inspiring creators to partner with and guided them in crafting a compelling story arc across an episodic series for TikTok. She also worked with a Nike music director to find the perfect anthem for the launch videos. The campaign made waves with its warmth and surprise factor, as beloved creators stepped out of their comfort zones and embraced the joy of trying something new—even though they weren't perfect at it.
SNAPCHAT
Take a minute to write an introduction that is short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity. You’ve got this.