Brand discovery is the research and exploration phase of brand development. We look at your background, career turning points, influences, values, and what you find meaningful about your work, along with who you serve and what they need. Some of this happens through guided questions you reflect on between sessions, and some through conversation in session. The insights, language, and recurring themes that come out of discovery become the raw material for everything that follows.

Brand development translates what we learn in discovery into your brand narrative, positioning, value proposition, key messages, and voice. The result is a messaging foundation you can apply across your website, bios, offerings, pitches, and content, so you can describe your work consistently and in your own words.

Some clients work through the full process. Others focus on one phase, such as messaging for a new website.

Brand strategy is the plan for how your brand shows up in the world. It clarifies who you are, what you offer, who it’s for, and what makes your work different from others in your field. With that foundation in place, you can make smart strategic decisions about your positioning, messaging, offerings, and marketing with confidence instead of guesswork.

In my work, brand strategy grows out of discovery and development. Once we understand your story, your values, and what lights you up about your work, we shape a strategy that feels true to you and makes sense to the people you want to reach.

Brand strategy defines who you are, what you offer, who it’s for, and how you’re positioned in relation to others in your field. Marketing strategy determines how and where you reach people: channels, campaigns, budget, and timing. Brand strategy comes first because it informs every marketing decision. Without it, marketing tends to be inconsistent, or interchangeable with everyone else’s. Brand strategy also isn’t fixed. Positioning gets refined as real feedback and data come in.

Product development clarifies what you offer and how it works: the purpose, format, scope, and structure of each service, program, or product, who it’s designed for, and how your offerings relate to one another. Offerings can be goods, services, digital, in-person, or hybrid. For practitioners, this can include defining the line between therapeutic and non-therapeutic work. For product-based businesses, it can include features and customer-facing touchpoints.

Consulting sessions are collaborative working sessions over Zoom. Depending on the phase, we may talk through discovery questions, review messaging drafts, workshop positioning or names, or map out your offerings. Unlike coaching, consulting is directive: I bring frameworks, perspective, and recommendations from my experience in branding and strategy, and we make decisions together. I document insights, language, and decisions after each session so you have a record to build from.

I work with small, human-centered businesses and independent practitioners, including coaches, healers, wellness practitioners, creatives, and founders whose work is closely tied to who they are. Clients often come to me when they’re starting out, changing direction, or when the way they describe their work no longer matches what they actually do. Before working independently, I spent 13 years doing creative and brand work for global brands including Apple, Google, Nike, and Netflix.

No. Some clients come with an established business that needs refining. Others are early on and still clarifying what they offer. Discovery is useful at any stage, and the scope of our work adjusts to where you are.

Yes, and you’re not alone. A lot of my clients have avoided marketing because it felt cringe or overwhelming. Usually what’s missing is the why. Once you can name what your work means and who it’s for, talking about it stops feeling like selling and becomes fueled by your passion for your work.

Often, the beginning of a brand development journey involves getting more in touch with yourself: how you really feel about what you do, the blocks that have kept you from sharing it, and the parts that still feel vague or unclear. We move at a pace your nervous system can get on board with, so putting yourself out there starts to feel natural instead of like a performance.

My Brandwich workshop series is a good example of this approach. It’s built on the idea that we need to do the inner work first in order to develop and present our businesses confidently and effectively. Rather than a business course, it uses branding as a lens for self-discovery. Through group calls and 1:1 coaching, you connect more deeply with yourself, your nervous system, and your goals. Plenty of people join without a brand or business, simply to understand themselves better and get clearer on where they’re headed.

It depends on what we’re building and how many phases we cover. Some projects focus on a single phase, like messaging for a new website. Others move through the full brand development process. Sessions happen over Zoom, and I document insights and next steps along the way so nothing gets lost.

After our free intro call, we’ll schedule one or two discovery sessions. From what we uncover there, I’ll put together a scope of work (SOW) that outlines the phases, focus areas, deliverables, and timeline for our project. We both review and sign it before we begin, so we’re clear on what we’re working on and what you’ll walk away with. The scope of work may need adjustments as our work together evolves, and that’s okay. We can always revisit it and make changes along the way, so it keeps fitting what you need.

Somewhat. I can provide creative direction, including concepting, mood boards, visual design direction, and some light design, so your brand’s look and feel is aligned with the same strategy as your messaging. I also develop content, from website copy and pitches to presentations and social content.

When a project calls for more specialized production, I can bring in trusted industry-level professionals, including graphic and brand identity designers, web designers and developers, illustrators, photographers, videographers, and video editors. I oversee the creative direction so everything stays aligned with your brand.